Our History
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1911
Original Site of Dudley Laundry
This is George M. Dudley and Harry Sunderlin on 3rd... -
1916-1951
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Circa 1920s
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1924
The Second Generation Begins
In 1924 Darrel D. Dudley began his career working with... -
1926-1927
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Circa 1928
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Circa 1928-1929
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Circa 1930s
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Circa 1936
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1936
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Circa early 1940s
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1940s
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1940
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Spring of 1944
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1949
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1950s
Servall Employees
Shown in this photo are Servall employees Cecil Walters, Harry... -
1950
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1950
Dudley Laundry and Delivery Trucks
Dudley trucks covered a 50 mile radius around Norfolk delivering... -
Circa 1950
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1951
Third Generation Begins
In 1951, brothers George and Doug Dudley joined the company.... -
1951-1968
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1952-1997
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1968-1998
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1981
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1983
Fourth Generation Begins
In 1983 Bob Dudley joined the company. (Fourth Generation) -
1992
Brad Dudley
Brad, fourth generation, graduated from Portland State University. After graduating,... -
1994
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1994
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1998-Today
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2001
Servall becomes APPEARA
The company purchased 3 routes from Buhl’s of Yankton and... -
2002
A Major Addition
The company underwent major renovations and a 10,000 sq.ft. addition... -
2003
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2003
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2003
A Major Addition
The completed addition included an automated wash aisle, fire sprinkler... -
2006
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2016
100 Years of Service
This year marks APPEARA’s 100th. We are grateful to everyone...
The origin of APPEARA‘s parent company, Dudley Laundry, dates back to 1916 when George M. Dudley started a family laundry business. Dudley Laundry had its humble beginnings in a frame building with a handful of hard working Norfolk residents. The original building sat on land that had been used as a transfer station. Darrel Dudley, George’s son, worked in his father’s laundry after school and during his summer vacations and was part of the growth of northeast Nebraska’s most up-to-date cleaning establishments, Dudley’s Dry Cleaners & Launderers.
APPEARA, formerly known as Servall Towel & Uniform, had its origins in 1936 when Darrel Dudley recognized a need for linen supply in the food service industry. The textile rental business has changed tremendously over the years and APPEARA has evolved to meet those needs. Today, in addition to its linen supply business, the company rents and services over 500 products, including linen products to the hospitality market, uniforms to the industrial market, dust control services and business apparel to all types of commercial businesses.
APPEARA remains an independently owned business headed by Bob Dudley, its fourth generation president. APPEARA is able to offer competitive pricing through the purchasing power of Central States Network. Central States is an alliance of more than 150 independent launderers from across the nation that are able to get the best pricing available through their cooperative purchasing.